With pickleball surging in the U.S., we were called to help launch Major League Pickleball's newest expansion team. We developed the complete brand identity for Las Vegas Night Owls, including team name, team logo, wordmark, typography, and color scheme. Night Owls is a Premier level MLP club owned by football legend Tom Brady, former tennis champion Kim Clijsters, Knighthead Capital’s Tom Wagner, Matt Alvarez, Callie Simpkins, and Kaitlyn Kerr.